Svenska Spel Sport & Casino adds value to content portfolio via Nolimit City distribution agreement
Nolimit City has entered into a distribution agreement with Sweden’s leading gambling operator, Svenska Spel Sport & Casino, establishing a strong presence in the European country.
According to Nolimit, the “ground-breaking landmark deal” will see the “leading household name in localised Swedish gambling entertainment,” gain access to the Malta-based software provider’s most popular titles.
Premier offering:
Included in the integration, recent hits such as Dragon Tribe and Harlequin Carnival, Tombstone, Deadwood xNudge, featuring its player-favorite mechanic, xNudge, and 576 ways and multiple bonuses, along with Punk Rocker xWays, will be premiered in the AB Svenska Spel subsidiary’s online casino lobby.
Commercial Director for Nolimit City, Malcolm Mizzi, used an official press release to comment on the landmark deal, stating…
“We are beyond excited with this monumental partnership. We established a strong foothold in Sweden, now having a long list of key players live with our portfolio, we are eying the next big market ahead. Svenska Spel are without a doubt the biggest name we could ever hope for achieving.”
Triple threat:
The new agreement is the third in three consecutive days for the Swedish lottery operator, after strengthening its existing relationship with International Game Technology PLC (IGT) (NYSE: IGT) to distribute IGT PlayDigital’s PlayRGS (remote game server) solution and PlayCasino content on June 29.
That deal was followed by the operator’s new partnership with igaming aggregator and content supplier Relax Gaming, which sees the firm launch both its in-house developed content and aggregated content from its Silver Bullet and Powered By studio partner network on its online casino platform.
Increased value:
Also commenting on the agreement, Head of Casino for Svenska Spel Sport & Casino, Niklas Örtbrant, added…
“We are very happy to have Nolimit City on-board and look forward to be offering their quality games to our players. We believe their existing and upcoming games has added value to our existing content in our portfolio.”
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